Winter Storm & Leather Jacket

January 19, 2018

Happy Friday Loves!! Goshhhh It has been so freezing cold in Houston. Winter storm hit us on Monday and it snowed here on Tuesday. I moved to Houston almost three years ago and it has never been this cold lol. Although the winter storm has already moved, I still wear six layers of clothes because the weather is still below 40 degrees. I’m a Cali girl, so 50-degree weather is COLD for me lol. Thankfully, this weekend will be 70-73 degrees, but rain will be our guest. Honestly, I said all these to say shooting blog post pictures are very challenging now. More power to all East-Coast bloggers who get out there and freeze their Asses off to take pictures and create contents.

winter storm motto leather jacket
winter storm motto leather jacket
winter storm motto leather jacket

A leather jacket is a staple in my wardrobe. I wear one almost every day (when it’s not this cold lol) from airport to dinner, date night and sometimes shopping. Basically, everywhere!!! it makes any outfit instantly cooler yet can be dressed up or down. In my closet, I consider a good leather jacket an investment piece. I’m so obsessed to the point that I have leather jackets for each season. Like here. If you are from San Francisco like me, you can relate. We wear leather jackets even in the summer.

winter storm motto leather jacket
winter storm motto leather jacket
winter storm motto leather jacket

The leather jacket I’m wearing is  A.L.C mack Leather Motto, which is since sold out there are tons of other great leather and faux to try.

Fashion, Lifestyle

2018 Resolutions in my Teddy Coat

January 11, 2018


As the first week of 2018 ended so quickly, it reminded me how short life is. Last week, I went on my Insta-Story and asked you guys, if you want me to talk about 2018 resolutions; and why I ditched them this year. Luckily, 92% of you were interested to hear about my side of the story. Therefore, you guys motivated me to write about 2018 resolutions even though 10 days past 2018. Before I start, I really want to thank all you guys for supporting me throughout this career journey of mine. Thanks for taking your time reading my blog posts, interacting with me on Instagram, and supporting my new YouTube Channel.

If you follow me from the beginning, you know I started blogging at the beginning of 2016; not knowing what the heck I was doing. As I got the hang of it, unfortunately, matin got into a very bad accident. Long story short, it took us almost a year after the incident to recover 70%. To be completely honest, we still are not there yet.

By the summer of 2017, I started working on my dream career more consistently. I have to say working hard and being consistent definitely pays off, but unfortunately, it’s not always easy. That being said, I have a fulltime job which has its own responsibilities. I decided to add more platforms and contents for Parmsi, and sharing my life through fashion and beauty in a hope of inspiring some of you guys.

I rambled all these to come to the resolution part and tell you guys my vision for 2018.You don’t have to follow these, and I believe you should follow what works for you. basically do you baby, I’m just here to throw an idea and hopefully, you will be inspired to have your own resolution if you haven’t already. I’m writing this because there are still 355 new opportunities to take and it’s never too late.

  • Set a goal and follow through:

have you heard the phrase,” Do something today that your future self will thank you for?” This phrase needs to be consistently in the back of your mind, especially when you procrastinating doing something. how many times have you put something off because you know it takes time to do? I have to say, I’m definitely guilty of it, but I’m improving a lot. This year, I challenge you to not procrastinate. If you know you can get something done- GET IT DONE! Procrastinating helps no one. Don’t just set a goal and write it as your resolution, but not follow it. MAKE it HAPPEN!

  • Get rid of negativity and surround yourself with inspiration:

Your Dream and Your Goal is YOURS, so don’t let anyone put you down. People will always have their own opinion of you, even the closest, let them have it. Remember, there always highs and lows on the way, and you may disappoint some people around you. However, keep that in mind that they are not walking your path and they don’t know what you are going through. Time is GOLDEN, don’t waste it to prove people what your goal is, instead focus on your goal and be you in 2018.

Surrounding yourself with things that inspire you or make you happy can really help fuel your work and make your workspace more enjoyable to be in! For me, I need constant inspiration, so pages ripped out of magazines, vision board, flowers and even little bits and baubles that make me happy. Also, make sure to surround yourself with people that inspire you as well!

  • Declutter:

An open mind equals an open space. Grab your trash bag, start purging, organize the things you need and you will use, and donate the DONATABLES, toss the rest. It’s as simple as that!! one of my favorite Persian traditions is cleaning my house before the new year arrives. We, Persians believe in starting fresh and clean for the new year. That being said, I always declutter my house after Christmas. Having a place for everything in an organized space means you can focus better and have more clarity. 

Do you Guys have any 2018 resolutions or goals? Comment down below!

How to keep up with new year resolution prams
Processed with VSCO with a4 preset

Now, let’s jump to the fashion side of this blog post, 🙂

Here I am wearing Pink again, but honestly, nothing bids a good statement Teddy coat, when it’s drab outside. To me, a statement coat in a beautiful color brightens up any dull and dreariness day. This coat is the most affordable and coziest winter coat I currently own. I  spotted it on a SALE rack at H&M and it was love at first sight. I said to myself,

Parmida, Let’s buy your very LAST pink coat of the season. 🙂

In this look, I went for a casual streetwear style. This look is for a busy gal who likes to look cute and edgy but don’t have the time to think about putting together an outfit. That being said, I started with a super basic base. I wore a black turtleneck and jeans, which I know we all have them in our wardrobe. Then I accessorized the base with my Pink fluffy teddy coat as a pop of color.  To wrap up the look, I paired my favorite Oxford flatform from Stella Mccartney because few more inches never killed anyone. Last but not least, I carried my faux fur bag to make sure I’m cozy and fluffy enough for this look.

Have a great Thursday Loves!

Beauty, Parmsi Select

New Year with Whiter Brighter Smile

January 4, 2018

Aren’t we all dreaming about pearly white teeth? If it’s not all of us, at least I haven’t met anybody who doesn’t like white teeth. I’m pretty sure my name is on top of that list of white teeth dreamers. Luckily, I was born with good teeth; I mean they are not pearly white, but not too yellow either. I’m like three to four shade away from the pearly white teeth. Not too shabby due to the fact that I’m addicted to coffee. It literally is my LEGAL drug. To the point that I’m sitting here writing a blog and craving for a cup of coffee because I know I cant drink it until tomorrow morning. Now we know who’s going to wake up at 5 Am to just drink coffee :).

Unfortunately, I have a very sensitive teeth and gum. Teeth whitening has always been a challenge for me. I tried almost all the natural DIY teeth whitening that I could from coconut oil, turmeric to mixing peroxide and baking soda and etc. I’ll be real with you and say, they don’t really work or at least they didn’t really work for me. I also bought the self-whitening products that can be done at home. They actually work if you being very consistent, they just don’t whiten your teeth overnight. Using them consistently really made my teeth sore and more sensitive.

Being that said, it made me even more skeptical to go out there and get them done professionally. I always thought if the ones I use at home make my teeth sensitive then the ones at the clinic would be worse because they are stronger.

You guys, I was wrong and dumb. I didn’t even give it a chance to go somewhere and get a simple consultation until today. And Today, Naturally White Houston made my dream come true. Little to none sensitivity, my teeth turned whiter instantly and my smile just got brighter. Based on the chart they used my teeth turned 2 shades whiter which is a shade away from pearly white. The products they use are made of a plant and mineral based formula.

Teeth Whitening Houston Review and experience with naturally white houston

What is the process?

The whole process took about an hour fifteen minutes. Basically, three sets of 20 minutes. First, they put the famous gel on your teeth. The ingredients in their gel are “a food grade hydrogen peroxide that contains three key minerals to stabilize and strengthen the enamel.”  Then they put the LED light front of the teeth for 20 minutes at a time. The LED light job is to accelerate the whitening process. The whitening should last up to a year depending on how you take care of your teeth.

When you get your teeth whitened, they ask you to not drink or eat any dark color foods and drinks. The next morning, you can definitely go back to your routine and drink and eat them. However, consuming dark color foods and drinks will shorten the lasting effects to less than a year. As you can guess, there is no way I would give up on my coffee, and I tried before, but I will drink it with a straw and try my best to brush my teeth after.

What are the darker color foods and drinks?

Some of these foods and drinks include coffee (ok, we already know), dark teas ( Yes, including Persian tea), red wine, cola, ketchup, mustard, soy sauce, and etc. basically, follow this rule”if it will stain your clothes, it will stain your teeth”.

Based on my wonderful experience, I highly recommend Naturally White to those of you who like to have a brighter smile but have sensitive teeth like me. Unfortunately, as of right now they only have locations in Houston and Sothern California, Corona Del Mar, but very soon they are expanding their business to different locations.

If you are reading this and thinking about getting your teeth whitened, this is the best time because they are currently offering 50% off until Jan 15th.

Don’t forget to let them know you heard about them from your gal, Parmsi. 😉

Have a bright weekend loves!


Holiday Dresses from Christmas Eve To New Year’s Eve

December 28, 2017
I wish I could keep the pine tree in my living room year-round. Can You believe Christmas is already over? I Hope you guys had a blessed Christmas with your loved ones. Christmas was amazing for us this year! After a very long long time, I was enjoying myself rather than working on my days off. I always film/edit for youtube or writing a blog and creating content for the website on my days off. I have to say, it was just Well Deserved!

By enjoying myself, I mean EATING :), you know it if you saw my Insta-Stories over the weekend.

Continue Reading…


Perfect Pink Bomber Jacket for Fall & Spring

December 16, 2017
Styling bomber jacket from fall to spring
Who doesn’t like to invest money in a bomber jacket that’s perfect for both Fall and Spring? Not too thin to be cold in Fall nor too heavy in springtime. Let’s talk about the color of this bomber jacket that has always been my favorite. Pink is my absolute favorite color, but not all pink do the same for me. I like muted, more settle pinks, like blush and deeper/darker blushes. it’s one of those colors that you can easily pair with different color garments in a look, and transition it from fall to spring. pair it with black, Gray, Burgundy, and navy in Fall; and combine it with baby blue, Pastels, and white in spring.

Continue Reading…


You won’t believe How Affordable this Velvet Duster is?

December 13, 2017
Okayyy Houston! We had a moment of a cold front with snow last week, and now all is gone back to the high 60s. Promise, I’m not complaining. Actually, believe it or not, Fall is my favorite time of the year in Houston. Basically, it feels like SF weather in summer lol, in the 70s with very minimal humidity. I don’t know why I have to talk about the weather here every time, so annoying I know. It feels like I’m a weather news gal lol Continue Reading…


What to wear to Thanksgiving | The Perfect Holiday Dress

November 20, 2017
OHHHH Myyy Lord!!

It’s almost Thanksgiving guys! I can’t believe how fast this year has gone by. Next thing you know Christmas is over and we are celebrating the New Year and fooling ourselves into resolutions. I know we talked about Thanksgiving last week and I said Monday I’m leaving for SF. Well, today is Monday, and I’m flying out later this evening, Yaaaaaay. Continue Reading…

Fashion, Trend

Glen Plaid Jacket for Fall

November 15, 2017
Happy Humpday Loves,

Are you guys ready for Thanksgiving? I’m sooo ready and excited. I’m flying out of Houston to San Francisco to visit my family Monday night right after work. I’m hoping I won’t miss my flight lol. Continue Reading…


Oversized Sweaters for Fall

October 23, 2017
Houston is showing us some cool fronts, guys! I guess we can say summer is officially over. Personally, I can’t wait to turn on the repeat button and snuggle up in my Oversized sweaters from now on. You know they are just easy to wear, perfect for this time of the year before starting the layering game. Who doesn’t like to be stylish and comfortable? Trust me sweaters give you the best of both worlds. Plus, it’s great for hiding our little muffin tops we will gain during holidays. Continue Reading…


How to Style Glen Plaid Jumpsuit

October 19, 2017
Happy Thursday loves,

This season is all about taking something classic and modernizing it. I’ve seen it all over the runway, and I have to say I love it so much. Glen Plaid Patterns are my absolute favorites. They just remind me so much of the 90s and how my mom used to style the jackets. Glen Plaid has always been a classic pattern in menswear, but for women, they come and go. Continue Reading…